Damm
With over 145 years of history, this brewing group is among the leaders in Spain and exports to more than 130 countries. Its commitment to innovation, sustainability, and excellence defines its diverse range of products and brands.
Redefining sponsorship strategies and Brand Experiences
DAMM aimed to maximise the return on investment and the impact performance of its extensive network of collaborations and sponsorships, both in local and international markets. Ensuring relevant activations aligned with brand objectives was the key to strengthening emotional connections with its audience and enhancing its positioning.
What we did
- Sponsorship ROI
- Brand experience Strategy
- Brand activation
Industry
- FMCG
Sponsorship auditing and optimisation to boost brand relevance
Solution
For the past 18 years, Relevance has partnered with DAMM as a strategic sponsorship and brand experiences agency. This association has achieved:
- Audit of the effectiveness of more than 200 annual collaborations and activations.
- Optimization of sponsorship strategies in key areas and markets, highlighting collaborations with high-profile properties like FC Barcelona.
- Designing and executing on-site activations that align DAMM's values with its target audience.
Results
Our approach has allowed DAMM to consolidate its leadership in the beer industry and expand the impact of its sponsorships:
- Increased recognition of the Estrella Damm brand in national and international markets through strategic activations and memorable experiences.
- Maximizing return on investment (ROI) in sponsorships by optimizing resources and aligning with the company's strategic objectives.
- Strengthen emotional connections with consumers through collaborations in the field of cultural and sports entertainment.
Thanks to this approach, DAMM continues to lead the beer industry with a well-established sponsorship strategy based on data, creativity and a deep connection with local and international audiences.
