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CASA SEAT

CASA SEAT is the space of the automotive brand SEAT and CUPRA from Barcelona, born in 2020. The key concept of the proposal is to establish a connection between both brands and the life of the city, combining cultural activations, an innovation center and community space led by gastronomy and coworking spaces.

Connecting brands with the city

In 2020, SEAT S.A. set an ambitious challenge: to reconnect with the essence of Barcelona, the birthplace of SEAT and CUPRA, by creating a unique space that integrates culture, innovation, and community. CASA SEAT emerged as a strategic project that not only strengthens the bond with the city but also creates value for people, enhances urban life, and reinforces the brand’s identity. Designed as a benchmark in brand experience, CASA SEAT combines cultural, gastronomic, and collaborative activities while serving as an innovation hub within the city's ecosystem. The challenge was to craft a strategy that balanced these dimensions, creating a cohesive narrative and an efficient operational approach to maximise the traceability and impact of its actions.

What we did

  • Team coordination
  • Project Strategy
  • ROI Analysis
  • Research & Data
  • Dashboard

Industry

  • Automotive

Generating intelligence and community at CASA SEAT

Solution

Project definition and a strategy focused on value creation to connect with the people of the city came at first. Then, advanced technological solutions were implemented to optimise operations and amplify the impact of such an ambitious project. Key actions included:

- Data monitoring and centralisation: integration into a cloud platform of over 40 information sources related to events, ticketing, communication, social media and more, updated daily.

- Analytical tools: development of intuitive visualisations and key metrics to identify opportunities and key areas for improvement.

- Reporting: creation of automatic reporting systems to streamline management and enhance operational efficiency.

- Platform: coordination platform to ensure team's full vision on the executive timeline to be even more efficient.

DAMM
CUPRA