Fundación
Unicaja
Fundación Unicaja, an organization linked to the bank, has been committed for decades to the social, cultural, and educational progress of Andalusia.
A Rebranding for an Inspiring Future
The Foundation needed to clearly distinguish itself from its banking origins, establish a renewed purpose and narrative to emotionally connect with a broader and more diverse audience. The task was to renew and project the Foundation’s image as a visionary and compassionate organization capable of leading projects that transform the lives of people and the territories it touches.
What we did
- Brand Analisys
- Brand Essence
- Brand Arquitecture
- Brand Narrative
- Brand Manifesto
Industry
- Institutional
A renewed brand strategy and brand identity
The repositioning of Fundación Unicaja centered on an in-depth interview process and immersion into the organization’s culture and activities. From this emerged a powerful manifesto that highlights its transformative purpose. The organization now presents itself as a bridge between people, projects, and opportunities, committed to sustainability, inclusive education, and territorial cohesion.
Its new visual identity modernizes the brand’s perception, adapting seamlessly to digital environments and to a narrative that celebrates the generosity and empathy characteristic of Andalusia.
The Foundation thus becomes a symbol of progress, inspiring trust through its transparent management and its ability to create tangible impacts in communities. With this repositioning, Fundación Unicaja not only redefines its identity but also reaffirms its role as a driver of social change in southern Spain.
