Greenset
Greenset is the global benchmark in sports surface installation, known for setting the standard of excellence in the most prestigious tennis, padel, and pickleball arenas.
Courts to Experience Greatness
The brand faced the challenge of connecting beyond the strictly professional world, creating an identity that resonated with both event organizers and end users while strengthening its position as a technical leader.
What we did
- Brand Analisys
- Brand Essence
- Brand Arquitecture
- Brand Manifesto
- Brand Visual Identity
- Art Direction
Industry
- Sports
Transforming Greenset into an iconic brand not only for court manufacturers.
We developed the concept "Courts to Experience Greatness" to capture the essence of Greenset: a unique combination of technical innovation and sporting emotion. Greenset not only produces surfaces but also offers an experience where every player can feel part of the most legendary moments in sports.
To bring this vision to life, we developed a modern and versatile visual identity that reinforced the emotional connection with users while conveying the technical precision that defines the brand.We proposed the reorganization of its divisions —tennis, padel, pickleball, and urban surfaces— assigning each a unique identity within a unified framework, achieving a consistent and memorable presence.
Additionally, we highlighted the brand's clear commitment to sustainability throughout the entire process, integrating messages about responsible practices that not only benefit the planet but also enhance the perceived quality of its products. In the digital sphere, we redesigned the communication to ensure visibility that reflects its leadership in a connected world. On every court, greatness is not just an ideal; it’s a tangible experience.
