World Padel Tour
The World Padel Tour is the most important professional padel circuit in the world (from 2013 to 2023).
Creating a Brand for Fans
The challenge was to create a holistic brand experience that reflected the essence of padel as a dynamic, passionate, and rapidly growing sport. This required a comprehensive approach, from redefining the visual identity to developing a full-funnel marketing strategy that seamlessly integrated sponsorship, digital platforms, and content creation. The goal was to position WPT as a benchmark in sports entertainment, fostering fan engagement and driving global awareness.
What we did
- Brand Visual identity
- Campaigns & Branded Content
- Brand Experience Design
- Web Design
- Motion & Video Broadcast Design
- Digital platforms
- Market Research
- Asset performance monitoring
- Sponsoring Strategy
- Full Funnel marketing agency
Industry
- Sports
WPT Reimagined: A Bold Identity and Fan-Driven Future
The project went beyond traditional branding, merging identity design, brand experience, and digital content activation into a cohesive ecosystem. Every decision was driven by the ambition to make fans an integral part of the WPT story. A reimagined visual identity provided a bold, modern look, while a sponsorship strategy aligned with the circuit’s growth potential. Digital platforms and content strategies amplified engagement, turning social media and OTT channels into dynamic touchpoints for fans worldwide. The campaign messaging reinforced padel’s unique spirit, capturing its intensity and community-driven nature.
Solution
The transformation was brought to life through:
A vibrant new brand identity, with geometric design elements reflecting movement and energy.
A strategic sponsorship framework, optimizing brand partnerships and asset performance.
A dynamic digital ecosystem, including a redesigned website and OTT platform for live and on-demand content.
Immersive branded experiences, integrating fan-driven content, social activations, and full-funnel marketing strategies.
Engaging motion and video storytelling, bringing padel’s excitement to life through high-impact visuals and narrative-driven campaigns.
Results
From 500 to over 3.5 million social media followers in five years.
Record-breaking 12,141 attendees at the 2022 Barcelona Master Final.
A unified brand experience that reinforced WPT as the global leader in professional padel.
